Woman over 50 represent a large and lucrative untapped market for companies.

She’s at a certain age where wisdom is increasing but little physical challenges are creeping in or even there to stay. She has good friends but enjoys her independence and her own interests. She wants to continue to live a vibrant, purposeful life but is well aware that there will be challenges ahead.  She may or may not work and thinks it’s important to volunteer, exercise, have hobbies and engage in spirituality. She may or may not be in a loving relationship, but she wants to continue to extend her social circle. For most, family is very important to her and she relies on them and her friends to share life’s ups and down.

She may have been hit with some catastrophes in her life—her health, her partner, her children, a friend.  She is concerned about developing diseases in her future and caring for an aging parent, spouse or family member.

She may become frustrated with things like reaching to put cream on her back, selecting make-up that looks good on her, easily opening the Talenti ice cream container or learning new apps. Yet, she is tech savvy -- spending time on some social sites, downloading movies, apps, ordering online. She may have even written some blogs. 

She may be a little more cautious if she is alone at night or meeting a friend or a potential date. She may want to explore new things but her friends are busy so she weighs whether or not to do them on her own. She may need reassurance about where to go, what to invest in, and whether she should go see the doctor for that “thing” that’s bothering her. 

She’s the women we work for - all 62 million of them - interesting, vibrant, real. 

Do you hear their voices?