In the United States alone there are 62 million women over the age of 50 with $3.4 trillion in purchasing power. But, many consumer product and service companies ignore this powerhouse segment of the marketplace, instead focusing their energy on younger demographics.
Contrary to popular opinion and depictions in the media, these 50+ women are vibrant, active and prosperous, spending two and half times that of younger women.
We launched Out-Wit to help companies become more aware of the strategic value of these women. We believe companies that attract and engage these smart and savvy women - and do it well - will be rewarded with raving fans and bottom-line growth.
We, at Out-Wit are a women-owned marketing consulting company with expertise in developing marketing products and services for women over 50. Let us be your guide to this important opportunity.
